You probably have some Everlane in your closet. On the off chance you don’t, you almost certainly know someone who does. Which makes sense, seeing as the brand offers the kind of thoughtfully designed wardrobe staples (and affordable direct-to-consumer pricing) that practically demands you stock up. But until very recently, something was conspicuously absent from the brand’s lineup: jeans.
Not so any longer. Everlane just came out with a denim collection for men and women—two styles for the guys, three for the gals—made from Japanese denim and produced in a remarkably eco-friendly facility that’s much easier on the environment than its counterparts. (Denim production is notorious for polluting the surrounding water supply.) We chatted with the brand’s founder, Michael Preysman, about clean jeans, what’s missing in the denim market, and which pair he’s wearing right now.
The denim market hasn’t felt right for a long time. First off, it wreaks havoc on the environment with many factories polluting the water supply. Second, the denim market became stretchy and too damn expensive. We think the times are finally changing.
Denim is a really dirty business, and the biggest challenge was finding a factory that had zero impact on the environment. Countries have different standards regulating waste from factories and those standards are lower than drinkable water. Factories release the excess denim waste into the ecosystem, which is damaging to the environment. We knew we could do better. We spent two years finding our factory, Saitex. They set incredibly high standards by recycling 98 percent of their water, air drying the denim, and turning the excess denim waste into bricks made for affordable housing.
We did know the denim industry was extremely polluting to the environment but we didn’t know how harmful it actually was until we started the denim research process. We found that denim manufacturers waste thousands of gallons of water a year in the washing process. From there, we made it our goal to find a factory that had the lowest impact on the environment and produced denim in the most sustainable way possible.
I’ve been wearing the Men’s Slim in “stay black” almost every day for the past few weeks. They get better with each wear.